Troo Hoops User Interface + Site Design

Troo Hoops is a retail site for custom collapsible hula hoops for performance and fitness. The brand was created in the first quarter 2009, and has gotten healthier and stronger every year. The site relies heavily on a custom decorator, which allows customers to create over half a million unique hoops.

Troo Hoops have since been used everywhere from The Jimmy Fallon Show to Michelle Obama’s Let’s Move exercise initiative, to the Today Show, Late Night with Letterman, by Anna Jack, to Barry Lubin aka Grandma the Clown.

Custom hoop decorator concept and user interface design by Naomi Donabedian and Paul Katchur. Site photography by Brian Dubé, Michael Dubois, and Naomi Donabedian. Site programming by Paul Katchur.

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