23 Brewing Co. was one of the earliest craft beer companies in Taiwan in an era of watery, government-sponsored beers. At the time German beers were all the rage in Taipei, along with their lavish historically inspired logos. The 23 Brew Co. logo design concept set out to be a bold contrast to this trend. The logo blends the Chinese characters for two and three, 二三, with the numerals 2 and 3, to achieve a striking visual blend of East meets West.
The 23 Brewing Company beer label designs were made to be minimal and represent a laid-back approach to marketing. The emphasis is on the crafted beer that doesn't need to prove itself with flashy packaging. This humble approach is used throughout the marketing materials.