23 Brewing Company is a craft beer company in Taipei, Taiwan that brews, bottles and serves beers at its own bars and other businesses around Taiwan and Asia.
23 Brewing Company logo
23 Brewing Company beer bottle labels and pint glass design
23 Brewing Co. was one of the earliest craft beer companies in Taiwan in an era of watery, government-sponsored beers. At the time German beers were all the rage in Taipei, along with their lavish historically inspired logos. The 23 Brew Co. logo design concept set out to be a bold contrast to this trend. The logo blends the Chinese characters for two and three, 二三, with the numerals 2 and 3, to achieve a striking visual blend of East meets West.
Business card designs
23 Public Sign adapted from my logo design
23 Brewing Company Tshirt
The 23 Brewing Company beer label designs were made to be minimal and represent a laid-back approach to marketing. The emphasis is on the crafted beer that doesn't need to prove itself with flashy packaging. This humble approach is used throughout the marketing materials.
23 Brewing Company poster and table tents for vendors
23 Brewing Company sales brochure and price lists