Loft Bistro

Logo and branding for a Brooklyn-inspired bistro in Taipei, Taiwan. 

This is a restaurant I opened with my two Taiwanese partners in 2012. We were determined to bring the effortless minimal design of Brooklyn to Taipei. It's hard to design for yourself so I relied on my partners and other designer friends to edit me. The minimial European  style logo unanimously won everyone's favor. Customers often told me they tried our restaurant because they saw our logo online or sign while walking the streets of Xinyi District.

The menu was  meant to be changed every month so we opted for printouts distributed on clipboards instead of a laminated menus. This later became a trend for Western-style restaurants around Taipei. It did require buying an inkjet printer and teaching the staff how to make and print edits.

Our logo window sign was hand painted by me. I had a hard time communicating with locals when I first arrived in Taipei because I didn't speak Mandarin, yet. It was easier for me to paint my own sign than to find a sign printer who understood what I was looking for.  I also had the time while the kitchen was being built.