Loft Bistro was a Brooklyn-inspired restaurant serving drinks, dinner, and light snacks in the Xinyi District of Taipei, Taiwan.
This is a restaurant I opened with my two Taiwanese partners in 2012. We were determined to bring the effortless minimal design of Brooklyn to Taipei. It's difficult to design for yourself, so I relied on my partners and other designer friends to edit me. The minimal European-style logo unanimously won everyone's favor. I hand-painted the logo on the window and customers often told me they tried our restaurant because they were drawn to the logo while walking the streets of Xinyi District.
The menu was meant to be changed every month so we opted for printouts distributed on clipboards instead of a laminated menus. This later became a trend for Western-style restaurants around Taipei.