Heavenspot is an advertising company that serves the gaming and entertainment industry. All images are designed by myself, but belong to Heavenspot and their clients.
I spent more than a year freelancing for the Heavenspot advertising agency, designing hundreds of social media assets for 20th Century Fox and other clients such as Netflix, Amazon Streaming, CVS Pharmacy, and the US Marine Corps. The assets were used to promote 20th's Century Fox's catalog of hits and classics.
I was assigned 6-10 assets a week from their catalog and I used each assignment to challenge my type and composition skills with the end goal of trying to attract as many likes on Facebook as possible. I collected hundreds of new fonts but I quickly ran out of textures and patterns to add depth to backgrounds. I went outside and photographed walls, roads, trees, and junk (literal garbage) to create my own library of distressed textures. When I look at the finished designs I still see paint splatters or aged concrete drawn from my neighborhood in Taipei.
As an ex-video store employee I relished the opportunity to be working with a film company and grew technically (mastering masks and Adobe Photoshop actions) and professionally from the Heavenspot creative team.