NaomiD

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NaomiD

NaomiDNaomiDNaomiD
Home
Work
  • All Work
  • 23 Brewing Company
  • Dube Juggling
  • Heavenspot
  • Impose Magazine
  • Loft Bistro
  • Music Packing
  • 怪獸披薩 Monster Pizza
About
Contact
更多
  • Home
  • Work
    • All Work
    • 23 Brewing Company
    • Dube Juggling
    • Heavenspot
    • Impose Magazine
    • Loft Bistro
    • Music Packing
    • 怪獸披薩 Monster Pizza
  • About
  • Contact
  • Home
  • Work
    • All Work
    • 23 Brewing Company
    • Dube Juggling
    • Heavenspot
    • Impose Magazine
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    • Music Packing
    • 怪獸披薩 Monster Pizza
  • About
  • Contact

Impose Magazine

Impose Magazine was a print magazine, music label, event producer and website serving the independent and underground music scene. 

Impose logo design

Impose logo design

Online logo branding

Impose logo design on its website

Impose logo branding on vinyl and a web ad art

Impose logo design vinyl and web ad

I started out on a freelance basis, designing event flyers and posters for Impose but jumped at the chance to take on more responsibilities becoming the art director for one year. Their logo redesign was my last job at Impose but it has made the longest impact on the brand that still manages an online music magazine.


The logo design process was lenghty and many logos were scrapped along the way. At least 50 ideas died before finding the ultimate design. The editors even passed on the final logo until I presented it a second time. The logo is minimal and sliced up because that's what Impose does; it slices up the the music scene and serves its followers the best. 


This logo was created in 2008 and soon after, I saw copycat logos pop up such as the chopped MTV and Impossible Project logo. 


Impose website design by Sarahana. All photographs courtesy of Impose and their photographers, rights reserved. 

Impose Magazine Issue 30 cover
Impose Magazine Issue 30 editorial spread
Impose Magazine Issue 30 editorial spread for Marnie Stern and High Places interview
Impose Magazine Issue 30 editorial spread for Marnie Stern and High Places interview
Impose Magazine Issue 30 editorial spread for Todd Barry
Impose Magazine Issue 30 spread for Cool Kids

Impose Magazine was free and distributed to music stores and record labels around the country. In issue 30, my first issue, I tried to follow the template set out by their previous designer but simplified the graphic elements so the photos could speak for themselves. 


All photographs courtesy of Impose and its photographers, rights reserved. 

Impose Magazine Issue 31 cover
Impose Magazine editorial spread for Xiu Xiu article, featuring photos shot by the band
Impose Magazine editorial spread for Black Moth Super Rainbow featuring photos shot by Mike Tobacco
Impose Magazine spread Long Island underground bands polaroids and photos by Sam Horine
Impose Magazine spread Long Island underground bands polaroids and photos by Sam Horine
Impose Magazine  shot by the band, Crystal Castles, tour photos showcase

2008 was a bad year for the print magazine industry and issue 31 of Impose was its last. It fell victim to the recession causing the price of printing and paper to skyrocket. Impose wasn't the only magazine that folded that year.  


We didn't let the bad news stop us from putting out one the best issues Impose Magazine had ever seen. I took more liberties in pushing layouts and simplifying type elements. I was getting to know the regular photographers and had more say in who would photograph events.


The redesign of the magazine was so strong it caused a lot of misunderstandings. Contributors thought the editors were pouring money into a design team (I was mostly paid in free music) which created some tensions. 


All photographs courtesy of Impose and their photographers, rights reserved. 

Impose Media Kit
Impose Media Kit
Impose Media Kit schedule

A music magazine spends as much energy creating advertising and marketing documents as it does editorial. Above is a media kit presentation sent out to attract advertisers.

Copyright © 2020 NaomiD - All Rights Reserved. 

Contact: NaomiDonabedian@gmail.com

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