Impose Magazine

Impose Magazine was a print magazine, music label, event producer and website serving the independent and underground music scene. 

I started out freelance designing event flyers and posters for Impose but jumped at the chance to take on more responsiblities becoming the brand art director for one year. Impose's logo redesign was my last job at Impose but it has made the longest impact on the brand that still manages an online music magazine.


The logo design process was long and many logos were scrapped. At least 50 ideas died before finding the one. The editors even passed on the final logo until I presented it a second time. The logo is minimal and sliced up because that's what Impose does. It slices up the the music scene and serves the best. 


This logo was created in 2008 and after I saw copycat logos pop up such as the chopped MTV and Impossible Project logo. 


Impose website design by Sarahana. All photographs courtesy of Impose and its photographers, rights reserved. 

Impose Magazine was free and distributed to music stores and record labels around the country. In issue 30, my first issue, I tried to follow the template set out by previous designer but simplified the graphic elements so the photos could speak louder. 


All photographs courtesy of Impose and its photographers, rights reserved. 

2008 was a bad year for the print magazine industry and issue 31 of Impose was its last. It fell victim to the recession causing the price of printing and paper to skyrocket. Impose wasn't the only magazine that folded that year.  


We didn't let the bad news stop us from putting out one the best issues Impose Magazine had ever seen. I took more liberties in pushing layouts and simplifying type elements. I was getting to know the regular photographers and had more say in who would photograph events.


The redesign of the magazine was so strong it caused a lot of misunderstandings. Contributors thought the editors were pouring money into a design team (I was mostly paid in free music) which created some tensions. 


All photographs courtesy of Impose and its photographers, rights reserved. 

A music magazine spends as much energy creating advertising and marketing documents as it does editorial. Above is a media kit presentation sent out to attract advertisers.