nuprimary is a bespoke textile company from Brooklyn that creates beautiful surface designs for home, fashion and much more.
When the creators nuprimary asked me to work on their logo they were mostly decided on a them a style. I came in towards the end of their process to finess the logo and give it a unique shape. The geometric letters were ahead of their time, much like the brand,
The simple logo lends itself to being using in different colors and is often printed with holographic foil for a luxurious and cutting edge look. All print designs, seen above belong to nuprimary.