nuprimary

Nuprimary is a bespoke textile company in Brooklyn, NY that serves the fashion and home industries. 

Designing for other designers and creatives is more like collaboration than work. Nuprimary came to me with a logo concept that needed to be made ready for their many printing needs. My job was to cleanup letterforms, create balance in spacing and letter weight and create business cards and headers for fabric samples. Although, I didn't conceptualize this logo I'm proud of its strength and shape. The logo was designed in 2012 when the trend was still to use serifed fonts in logos. The Nuprimary logo was always ahead of its time.

Black cardboard headers were printed with a holographic metallic foil logo to brand fabric samples. Business cards were printed with a metallic silver foil logo.  Fabric samples above courtesy of nuprimary, all rights reserved.